• 'Love Me Do!' campaign ends
• Winning couple garnered 122,356 votes
• Competition attracted a 1,000 strong Facebook fan base.
• Website registered over 830,000 page views / 21,900 absolute unique page visits.

Malaysia - Berjaya Hotels & Resorts' successful online campaign 'Love Me Do!' has wrapped up with the winning couple Kelvin Teo Seh Kiat and Kimberly Yap Huay Sean garnering 122,356 votes and the RM100,000 grand prize of a designer beach wedding.

Thang Han-Ni, director of marketing and communications, Berjaya Hotels & Resorts said "the fans and supporters on Facebook, the media, the kind and supportive partners and the citizens of the bloggersphere" had made the campaign a success.

"In today's day and age, we have to continuously keep abreast of the ever-changing, unpredictable world. An over a hundred-thousand vote from the public is testament that we yearn to believe that we too could live our dreams, if not make one a reality either for ourselves or even to those who deserve it most," she added.

Ian Chang, founder of Bespoked, a campaign sponsor, said the lovemedo site and Facebook had allowed his outfit [the company sponosored the groom's suit] to garner higher visibility.

"It was a great opportunity to be part of such a groundbreaking marketing effort which makes good use of the internet as a new social medium," he added.

Berjaya Hotels & Resorts' in-house marketing communications team designed the competition which attracted more than 1,800 couples and a 1,000 strong Facebook fan base.

The website registered more than 830,000 page views, 21,900 absolute unique page visits, and had voters around the globe, from as far as United Kingdom.

The couple themselves embarked on a viral marketing strategy of weekly email blasts to their mailing lists of relatives, friends and colleagues around the globe who forwarded the email, SMS updates to family and friends in Malaysia and Singapore.